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PERSONAL INFORMATION AND YOUR CHOICE

In order to tailor our subsequent communications with you and to continuously improve our products and services (including registration), we may also ask you to provide us with information regarding your personal or professional interests, demographics, experience with our products, and contact preferences.

We collect personal data from our site visitors on a voluntary basis. Personal information may include name, address, e-mail address, and any other information you submit to us. The information so collected will be used only by us for the purposes we specified at the relevant web page at the time when we invite you to provide your personal data ("the Purposes"). Sharp may also use such data for internal analyses, promoting our products and services, inviting you to participate in promotional campaigns, market research and surveys and other similar activities. Sharp may provide the information to its group companies, agents, contractors or third party service providers who provide services to us for purposes directly related to the Purposes.

If we do ask you to provide personal information for such direct marketing and promotional purposes, we will specify the purposes for which such personal information is collected at the time of collection. If we do send such promotional mailings and marketing information to you thereafter, you will always be given an opportunity to opt out, without charge, by writing to us through email or exercising the opt-out option if provided. We would thereafter cease to use your personal data for direct marketing purposes.

Sharp will not sell personal data that identifies you or any individual to any other third party, but we may share your personal data with Sharp entities and/or business partners to serve your needs and for purposes directly related to the Purposes.

WHY SHOULD YOU PROVIDE YOUR INFORMATION

We use your personal data/information for the following primary purposes:

	To make our site more user friendly by not making you enter your personal information more than once.
	To help you quickly register your warranty card for your next purchase.
	To request information specific to your interests or provide us with your feedback.
	To enable you to sign up into our partner area.
	To alert you to new product, special offers, updated information and other new services from Sharp and/or any of our subsidiaries or affiliated companies.
	To enable you to participate in our lucky draws.
	To help us create and deliver information most relevant to you.

Since Sharp sells thousands of products, you may have previously provided us with personally identifiable information through warranty registration cards, our call centre, or in some other manner. Subject to provisions in the Personal Data (Privacy) Ordinance, Cap.486 of the Laws of Hong Kong SAR ("the Ordinance"), your decision not to register now will not automatically stop our communications with you that occur as a result of or for the purpose of your previous interactions with Sharp.

All the membership and warranty registration data you provide to us is secured on our web site. Our online registration process uses the 128-Bit Secure Sockets Layer (SSL) protocol link for data transmission so as to protect all data coming in and going from our website via encrypting it in a secure format to ensure its privacy is maintained. However, messages sent over the internet cannot be guaranteed to be completely safe, and they may still be subject to tampering, breaking passwords, hacking or system contamination causing unauthorized, damaging or harmful access and/or retrieval of information and data on your computer or other security or privacy hazards. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer. While every care would be taken to protect your personal information against unauthorized or accidental access, processing, erasure or other use, we are not responsible for any special, incidental, indirect or consequential damages arising from such events.

COOKIES & THEIR USAGE

A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive, so we can recognize you when you return for certain Sharp web pages. The information collected through cookies is non-personal information and we use this information for statistical and market research purposes. You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. For more information about cookies you can click on the link below:
www.cookiecentral.com

In addition, there are information that will be collected automatically. They include the Internet protocol (IP) address used to connect your computer to the Internet; login ID; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; the full Uniform Resource Locators (URL) clickstream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for, etc.

OTHER LINKAGES

Links to third party or other Sharp web sites on this Site are provided solely as a convenience to you. If you use these links, you will leave this Site. Sharp has not reviewed all of these sites and does not control and is not responsible for any of these sites, their content or their privacy policy. Thus, Sharp does not endorse or make any representations about them, or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party or other Sharp sites linked to this site, you do this entirely at your own risk.

CONFIDENTIALITY

In addition to our responsibility of confidentiality to customers, we shall fully observe the Personal Data (Privacy) Ordinance ("the Ordinance") of the Hong Kong SAR in collecting, maintaining and using the personal data of customers. You have the right to request us, without any charge, to cease to use your personal information for direct marketing in which event we shall be obliged to do so. You have the right to request access to and to request the correction of your personal information at a reasonable fee. Your personal information shall be kept no longer than is necessary for the fulfillment of the Purposes. All the personal data we collected is classified as confidential and can only be disclosed by us where permitted by the Ordinance or otherwise legally compelled to do so.

CONTACT US

If you would like to contact us for any reason for any reason regarding our privacy policy or practices, or if you would like to request for access to or correction of your personal information, you may use our Feedback form or email us. If you have a problem with our use of your information, please let us know and we will make all reasonable efforts to correct it.

Sharp may at any time revise vary or modify this Privacy Statement by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the latest terms and conditions to which you are bound.